Female shoppers have "pregnancy scores" April 22, 2012 | Registered: 15 years ago Posts: 6,607 |
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As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction†score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.
Re: Female shoppers have "pregnancy scores" April 22, 2012 | Registered: 13 years ago Posts: 12,033 |
Re: Female shoppers have "pregnancy scores" April 22, 2012 | Registered: 12 years ago Posts: 5,567 |
Re: Female shoppers have "pregnancy scores" April 23, 2012 | Registered: 12 years ago Posts: 2,430 |
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Re: Female shoppers have "pregnancy scores" April 24, 2012 |
Re: Female shoppers have "pregnancy scores" April 24, 2012 | Registered: 13 years ago Posts: 8,402 |