Holy Shit! The Breederific Commercials on TV

Fuck...I know it's been a long time since I've watched regular tv (vs. streaming online), but I don't remember the commercials being so damn breederific. Every one was either parent/child or don't you just love? the mop/broom commercials that have the kids making a holy hell of a mess and mom (sometimes even dad) runs behind them cleaning up with a fucking smile. I know it's just advertising, but damn....you would think that the only people who spend money are breeders. I really hate the car commercials with the cars that stop automatically and the kids are all in their seats, holding their sippy cups upright (yeah, right....), laughing away when dad looks back at them.

Not sure why this all has my panties in a wad. I guess because lately I've been able to block out that kids exist (to a point, anyway), and it was commercial after commercial and I was already cranky for other reasons.

Totally agree, as did someone else who recently ranted about a Dr. Scholls commercial that involved baybees.

Last I read about it, U.S. demographics show maybe 25-30% of households have minor children. Around 25% of women who can breed are not breeding***, and this is the largest number in all of history.

***Which leads to many pearl-clutching articles because pronatalism.

And yet, turn on the boob tube and what do you see? Baybees, baybees, baybees and every possible decision related to a product involves BRATS. Toilet paper, taking a vacation, skin lotion, doing something nice for oneself, investment decisions, why one should pursue a healthful lifestyle....it all revolves around brats.

I don't think advertising is nearly as creative or cool as it used to be. Also, heaven forbid that three people are offended by an edgy commercial--thanks to social media, nobody wants to be bombarded by 50,000 angry Facebook-fueled Moos who are upset about something that is even slightly off-color. I think that's why condom commercials are gone. Heaven forbid that someone might want to have sex without the possibility of children....they might actually enjoy themselves.

People might get offended, and so advertisers just grab the brat card and call it a day.

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bell_flower


And yet, turn on the boob tube and what do you see? Baybees, baybees, baybees and every possible decision related to a product involves BRATS. Toilet paper, taking a vacation, skin lotion, doing something nice for oneself, investment decisions, why one should pursue a healthful lifestyle....it all revolves around brats.

Truthfully, I don't watch commercials. I DVR everything I want to watch, and buzz right through the commercials. I pay a ton of money for cable and should not be subjected to commercials.

When I watch live events, such as sports, commercials are reserved as bathroom break time. Or I put them on "mute" as the volume level of commercials is usually far higher than the program that I'm watching.

On a sidebar note, I work with people who get giddy over the commercials during the Super Bowl. I "mute" these as well. The ones I've seen are even more un-funny than ordinary commercials.

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bell_flower
Totally agree, as did someone else who recently ranted about a Dr. Scholls commercial that involved baybees.

I thought I had read a rant somewhere here about commercials. My mind ain't what it used to be.

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bell flower
I don't think advertising is nearly as creative or cool as it used to be. Also, heaven forbid that three people are offended by an edgy commercial--thanks to social media, nobody wants to be bombarded by 50,000 angry Facebook-fueled Moos who are upset about something that is even slightly off-color.

I totally agree about the less creative/cool advertising. Yep, sketti monster forbid a breeder get their panties in a wad. A really cool vegan restaurant in my town was bombarded by yummymummies because the owner (who was an interesting, cool hippy chick) asked one to rein in their yard monkeys (in nicer terms than that), anyhoo, they launched a FB attack which the new restaurant did not survive and now she's out of business. It sucks, too....the food was really tasty and the ambience was nice (it was a bit pricey, too bad moo could afford it).

The best baby commerical ever

_______________________________________________
“There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”

I don't watch TV so I don't get the commercials. Suits me just fine.

I do end up seeing print ads as I walk around, but they usually aren't about babies. There's one though for a supermarket that makes me want to vomit whenever I see it. It shows a kid old enough to fucking know better - 10 or so - eating pasta with his fingers and making a big fucking mess while moo looks on indulgently from the background.

I mentally subtitle it with their implicit message: Food waste is a big problem...when you can't afford it! Shop with us for great savings, and no matter what your age, you'll be happy enough to fling food about like a monkey throwing feces!

my grocery store has a BIG SIGN by the bakery. With a giant pic of a toadler with cake all over it's ugly face! Apparently there's a "thing" where the kid gets a "real" b'day cake and a SMASH CAKE! The latter, they are expected to smash all over their face!! Waste and bad life lessons, anyone!!? I cannot stand to see that poster!

The advertisement for that Phoenix college program in which a grandmother is looking googly-eyed at her baby grandchild and thinks back on her difficult younger years, including immigrating to (apparently) the US and working crap jobs until she finally "makes it" and gets her own office and seems to be an executive of some kind. And she thinks about how she did all this, basically, for the grandchild. So the message is: Get a degree for your (nonexistent or not-yet-existent) grandchild!

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tiredchicken
So the message is: Get a degree for your (nonexistent or not-yet-existent) grandchild!

God forbid you do anything for yourself.

I did a test last night, just for the hell of it. During one commercial break, there were 5 ads:

1 - Promo for a reality show about breeders and brats
2 - Real estate agency: piggo and baybee-daddy
3 - Accounting firm: SHOCKING! Zero brats, breeders OR mention of famblee!
4 - Dodge Caravan: the official car of breeders
5 - Promo for a movie about a bunch of brats.

Frak, you can't even purchase or drink iced tea unless you have a famblee.

I also hate the education ones too. Isn't the right order to get a skill or education first, then sprog? It's called being responsible.

I particularly loathe the ads for that "technical "university: (for profit, overpriced predatory loans, the whole bit) . It ALWAYS is a male who gives a testimonial: I was in a dead end job, went to the university and now I'm working in cyber-security and making enough to support my fambilee!

Many of them also featured Wifey extolling the virtues of said overpriced for-profit university because it "allows her to stay home and raise the fambilee." I thought, SHIT is this 1955 or 2015? Send the menz to school to get good-paying jobs so the wimmen can stay home and raise the brats?

SO DISTASTEFUL.

Come to think of it, there is one bastion of CF-dom: Viagra commercials. Viagra commercials have shown an interesting metamorphosis since they first started, and I'm sure it has everything to do with the age of the target audience, because it's an age-related condition, so probably men around 60. In the early 2000 timeframe, when Viagra first came out, a 60 year old man would have been born around 1940.

A lot of the first Viagra ads showed men doing "manly" things--such as using a pickup truck to pull a horse trailer out of the mud. There were celebrity endorsements from NASCAR drivers. The theme was "getting it done." My theory is that they were trying to appeal to the "traditionalist men" (pre-baby boomers) who equated a hard dick with virility. And notice, many of the target audience at that time were not the "new dad" type, nor were they particularly attuned to women. And of course, forget spending time with the results of that hard dick. That was a woman's problem.

Lately the Viagra commercials feature women. Maybe a couple of years ago, they had some well-preserved 40-something women nagging/ lecturing men about taking Viagra to satisfy the women in their lives. Lately it's just a couple going on a trip--cue the single pack Viagra. A significant shift, IMO. Men aren't having sex for themselves--they are doing it for the (often younger) women in their lives.

Where am I going with this? Given our Breederific society, I wonder if the Viagra ads of the future will have men getting it up for pronatalist sex. Unfortunately, I don't think it's out of the realm of possibility, given how EVERYTHING is related to baybees.

I was just noting today, that every commercial is somehow 'for' kids,....even if it's vitamins or medicines for seniors, the seniors "Have" to take their meds so they can exercise w/ grandbrat and dance around the house. In the olden days, they would show granny doing a number of things as an older adult, not just the grandkids.

My second pet peeve now is all they do is show single parents and never even nod to a two parent home anymore.

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kittehpeoples

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tiredchicken
So the message is: Get a degree for your (nonexistent or not-yet-existent) grandchild!

God forbid you do anything for yourself.

yes, this too! You *may* indulge for yourself a bit, but now it's just to be in a better mood and to be a better more calm mom for your kiddies later.

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cfuter
I was just noting today, that every commercial is somehow 'for' kids,....even if it's vitamins or medicines for seniors, the seniors "Have" to take their meds so they can exercise w/ grandbrat and dance around the house. In the olden days, they would show granny doing a number of things as an older adult, not just the grandkids.

This post sorta reminded me of something. For some reason I have been getting up at ass o'clock when all the infomercials are on. There's one for a supplement called Super Beets. This caught my attention because I went back to hitting the gym hard and started taking dance classes and stuff. I have become very interested in foods and supplements that aid in endurance and muscle recovery. The woman "interviewing" the creator of this Super Beets was talking about an active lifestyle such as "running around with the kids...running around with the grandkids...". It really got on my nerves. When I think of "active lifestyle" I think of actual physical pursuits, not shuffling goddamn brats here and there. If it is that tiring just tell the little fuckers "No". Ugh. Just...ugh. So glad that shit is not my life.

And that car ad that shows a sarcastic brat acting like an adult, the car salesman says "its nice and shiny" and kid goes" shiny isn't gonna be good enough, what about safety?" and moo bounces baby up and down in a lamb suit. Get it off!!!!!!!!!! This genre of kid acting like an adult at a car showroom is SO old hat now. Don't the admen of the world have some new better ideas??


Every single ad is like this on TV and the minute I see them, I push MUTE and change the channel. Not one second of that shit is going into my brain if I can help it. If I could bear it, I'd watch, write down all the companies to advertise like this, and never buy their products again.

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bitca
Fuck...I know it's been a long time since I've watched regular tv (vs. streaming online), but I don't remember the commercials being so damn breederific. Every one was either parent/child or don't you just love? the mop/broom commercials that have the kids making a holy hell of a mess and mom (sometimes even dad) runs behind them cleaning up with a fucking smile. I know it's just advertising, but damn....you would think that the only people who spend money are breeders. I really hate the car commercials with the cars that stop automatically and the kids are all in their seats, holding their sippy cups upright (yeah, right....), laughing away when dad looks back at them.

Not sure why this all has my panties in a wad. I guess because lately I've been able to block out that kids exist (to a point, anyway), and it was commercial after commercial and I was already cranky for other reasons.

I'm a cord cutter (don't do TV). I have ad blockers on the browser and I don't go out much. I am hunkered down in my bedroom hiding from the hell that is Breeder'svile.

+++++++++++++

Passive Aggressive
Master Of Anti-brat
Excuses!

got to admit, I DO love one commercial. There's one where the Moo is watching her baby get ready to take it's first steps. Suddenly, the cat catches her attention-- I think she has to feed it the pricey cat food, but she is completely riveted on the kitty. Meanwhile, the loaf starts toddling around and the Moo misses it all. I say "Yay, kitty! You won!"

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reeniebessagain
my grocery store has a BIG SIGN by the bakery. With a giant pic of a toadler with cake all over it's ugly face! Apparently there's a "thing" where the kid gets a "real" b'day cake and a SMASH CAKE! The latter, they are expected to smash all over their face!! Waste and bad life lessons, anyone!!? I cannot stand to see that poster!

There is a brand of paper towel which I was in a vacation place I rented. Had a pic of a kyd on there with food all over itself. It was disgusting. So I cut out the pic and sent it to the company telling them just how discusting it was. Did no good..but made me feel better. LOL

Now some ad has a man woman couple sitting on the bathroom floor waiting for the pregnancy test. CLICK it's off immediately. I change channel and I immediately see another ad w/ whole screen of baby face, CLICK it's off immediately.

Really they can't think of anything else, and so many women are not at home during the day any more, why can't they think if anything else than pandering to moos?

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cfuter
Really they can't think of anything else, and so many women are not at home during the day any more, why can't they think if anything else than pandering to moos?

The reason for pandering to Moos is that there are so many sitting at home glued to the tube and they spend money readily regardless if they have it or not. Many Moos have permanently laid their brains in the cupboard and closed that bugger.

+++++++++++++

Passive Aggressive
Master Of Anti-brat
Excuses!

Re: condom ads disappearing...I think it's not just pearl-clutching about people having recreational sex and "getting away" with mitigating the chances of pregnancy or other STIs...I think it's also that parents dread their kid asking "mommy, what are condoms, anyway?".

In other words, they want to shelter their lil dumpin from solid information about s-e-x for as LOOOOOOOONG as possible.

The biggest audience TV has at any time of the day is probably unemployed Moos who sit on their asses watching their shows all fucking day while their kids are at daycare/school, so of course all the advertisements have to pander to them. They're gonna go out and spend other people's hard-earned money (either the taxpayers' money or their husbands' money) on the stupid shit that the idiot box tells them they need to make their lives as bizzy moms easier. Unless advertisers are selling pistols and alibis, none of that crap will make their lives genuinely easier, but since Moos loooove getting stroked, they'll lap it up and then go shopping.

Sounds like I'm not missing too much by not having cable.

It's not just TV - this gross photo is on huge billboards all over town (click if you dare, but prepare a puke bucket!):

https://www.rachellebery.ca/

(translation: We are all born bio.)

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Cambion
The biggest audience TV has at any time of the day is probably unemployed Moos who sit on their asses watching their shows all fucking day while their kids are at daycare/school, so of course all the advertisements have to pander to them. They're gonna go out and spend other people's hard-earned money (either the taxpayers' money or their husbands' money) on the stupid shit that the idiot box tells them they need to make their lives as bizzy moms easier. Unless advertisers are selling pistols and alibis, none of that crap will make their lives genuinely easier, but since Moos loooove getting stroked, they'll lap it up and then go shopping.

Sounds like I'm not missing too much by not having cable.

You're making a great point there Cambion. Commercials are catering to their target audience. I'm relieved I don't have cable either after reading this. And about the pharmaceutical advertisements in all media...just...wow!

I am a cable cutter too, and my browser has ad blockers. Very little advertising cracks my defenses against the stuff.

Most of my money goes to computers and their peripherals. As I've Linux, it isn't always easy to find the printer, scanner, or whatever you want so research is in order.

Television is a dying medium, and the smart people childed or not have deserted the sinking ship. Now TV is for cows and kids.

+++++++++++++

Passive Aggressive
Master Of Anti-brat
Excuses!