Here I am in Virginia. This is at least the second day when this kid from Florida has been on the mainstream news, barely lower rated than 100+ people dying in the airplane crash! The *gasp* moment is apparently that the cooler automatically LATCHES (ie: not hide-and-seek proof). I predict more bullshit legislation a la Tylenol poisoning that will cost everyone when they try to buy a picnic cooler. SEVERAL MINUTES he was trapped! OMG!! They even have the nasty little kid whining on the screen.