I think it takes a sadistic nature to do something like this, which makes their parenting skills highly suspect, IMO. Like has been mentioned, it's one thing for something to happen to be wrapped in another box, like a toaster oven wrapped in a canning jar box, for instance, but this appears to have been intentional. I can't download youtube, but I am forming my opinion based on everyones' comments. Since I can't see the kyd's expression afterwards, I can't be certain if he was a whiny brat type who may have deserved what he got, or was genuinely disappointed and let down by this stunt. Either way, while it IS funny, in a slapstick kind of a way, it's a pretty shitty thing to do, none the less.
If a man had been dating a woman for quite some time and marriage had been brought up recently, everyone was buzzing about his "popping the question" at Christmas time, he was dropping hints that he would propose very very soon, he had even made numerous comments setting up the proposal such as "You will get a BIG surprise in a little package this year!", etc...... Then, in front of the girlfriend's entire famblee she opened a professionally wrapped ring sized velvetine box that had a local jewler logo on it and it turned out to be a key to a new foot locker, I would say that this was sadistic and mean as hell. I would ALSO advise that she dump his ass before the holiday turkey could be carved. Some might say she was needy and he was better off. While that may be true, it would have been much kinder to have simply broken it off and in private, rather than attend the famblee Christmas gift grab and publically humiliate her.
I think that it's shitty to purposely tease people (or animals) that you are going to give them something that they badly want, when you have NO intention of doing so. This is the MAIN reason that I do not purchase tuna (or salmon, or chicken) in wet cat food sized cans.