Gigabyte
The TV Advert idea December 26, 2008 |
Sherrif X
Re: The TV Advert idea December 28, 2008 |
Re: The TV Advert idea December 28, 2008 | Registered: 15 years ago Posts: 12,447 |
Gigabyte
Re: The TV Advert idea December 28, 2008 |
Re: The TV Advert idea December 28, 2008 | Registered: 15 years ago Posts: 12,447 |
Re: The TV Advert idea December 28, 2008 | Registered: 18 years ago Posts: 4,117 |
Quote
kidlesskim
Here's an example for ya Giggy. This doesn't have the year that this was test marketed to the select audience, but it had to have been after 1997 since it mentions they had ran print ads since then. It's for the Depo- Provera contraceptive and it was the first time that a birth control ad directed to women and for women was aired on TV. Anyway, it must not have gone over well in the test market, because I have yet to see it.
Ad Campaign Marks First-Ever Run of TV Commercial for Female Birth Control
KALAMAZOO, Mich., July 8 )
"....Upjohn corporation .announced today the debut of its brand-specific, direct-to-consumer television
advertising campaign for Depo-Provera Contraceptive Injection. This ground-
breaking campaign represents the first female birth control commercials to run
on television.
P&U has launched its television advertising campaign on network and cable
stations in four markets: Columbus, Ohio; Kansas City, Mo.; Nashville, Tenn.;
and Seattle, Wash. The campaign consists of two different two-minute
commercials scheduled to run over a three-week period. The first airings will
begin July 8. The broadcast campaign will complement an existing direct-to-
consumer magazine print campaign that has been running in national
publications since February, 1997........
.
.... Like the print advertising, the TV campaign targets three specific groups
of women defined by their childbearing status: the young, single woman; the
new mother in the middle of her childbearing years; and the woman who's
completed her family. ( notice how they leave out women who wish to remain CHILDFREE)
.... These three vignettes show women with friends and family enjoying familiar
special occasions. They include scenes of baby's first steps, a family
barbecue and an impromptu birthday party. Women in each scene describe their
plans to either begin, continue or cease having children. The ads carry the
tagline, "Be sure of your plans. Be sure of your birth control."
( This is an ad for BIRTH CONTROL for crying out loud, YET they have to include a new baybee and baybee "milestones" in a famblee setting so that EVERYONE knows it is a "kid friendly" woman who would use this and of course it would ONLY BE for in between having baybees, to delay having that inevitable first baybee, or for when AFTER the woman is "done" squatting out loaves. Again, CF is NOT an option in their ad)
Re: The TV Advert idea December 28, 2008 | Registered: 16 years ago Posts: 3,454 |