http://www.spiked-online.com/index.php?/site/article/3705/
Katie Price, also known as Jordan, the British glamour model with big ambitions and even bigger breasts, has long taken pleasure in shocking the more uptight and prissy inhabitants of Britain’s cultural landscape.
She has inflated her breasts to 34 FF. She’s posed topless for the Sun, nude for FHM, and Wow, Really Nude for Playboy. She used to turn up to movie premieres in items of clothing so revealing they made the once-shocking miniskirt look like the fashion equivalent of the burqa. She stood in the 2001 UK General Election, promising voters free breast implants, more nudist beaches and a complete ban on parking tickets (she got 713 votes). And amidst a cacophony of caterwauling about what a thick chav she allegedly is (the Chavscum website calls her ‘tacky talentless scum’ and a ‘munting annoyance’), she has built a formidable one-woman modelling and promotions business. According to the Daily Mail’s list of ‘Britain’s Richest Celebrity Chavs’, Price is worth £30million, making her one of the wealthiest women in Britain.
Now she has done something that is apparently more shocking than anything on that list of nose-thumbing, puritan-baiting activities. This time she’s really wound up those who fancy themselves as the guardians of our moral values. She has caused a ‘furious row’, and has been accused of taking part in an ‘extremely cynical…stunt’. One organisation has denounced her as ‘appalling’ and is planning to make a complaint about Price and others to the Advertising Standards Authority. What did Katie do next, to attract renewed attacks on her character? You had better be sitting down before you read this: She posed for a photograph in which she is shown bottlefeeding her newborn baby.
That’s right – in the current issue of the celebrity magazine OK!, a postnatal yet glamorous Price can clearly be seen feeding her three-week-old daughter, Princess Tiaamii, from a bottle. What’s worse, the bottle says ‘SMA’ on it, SMA being one of the leading manufacturers of formula milk for babies. The breastfeeding lobby is up in arms. As a headline in yesterday’s Independent on Sunday put it: ‘Breastfeeding lobby criticises Jordan for infant formula “stunt”.’ Groups such as the National Childbirth Trust and Baby Milk Action have slammed OK! as irresponsible for publishing such a photo during World Breastfeeding Week and at a time when ‘in this country, only 48 per cent of six-week-old babies are breastfed, while a quarter of babies get no breast milk’ (1). They believe that Price and OK! may be in cahoots with SMA. There is a ban in Britain on promoting infant formula for babies under the age of six months, and some suspect that Price’s photo-shoot – in which a loving mother is shown feeding her lovely newborn baby with a bottle of SMA-branded formula – is an ‘appalling’ cynical attempt to circumvent the ban (2). Elsewhere in the current OK! there is an advert for SMA milk for babies over the age of six months.
Anyone who picks up the current issue of OK! probably would not be shocked by the Katie Price photo-shoot (unless you have an aversion to pink and half-naked, permantanned celebrities). It is your average ‘introducing the latest celeb baby to the world’ type of spread. There are 19 bright and at times garish full-colour photos of Price, her husband Peter Andre, the former singer, and their daughter Princess Tiaamii – and only in one photo is Price shown bottlefeeding her daughter. Yet that is one photo too many for to the breastfeeding lobby. Today’s breastfeeding moralists – or ‘militant lactivists’ as they call themselves in the States – believe that mums should exclusively breastfeed for the first six months (and longer if possible) and should shun the bottle entirely
Mothers who exclusively breastfeed are seen as natural and earthy. They’re seen as women who are willing to follow the advice of Health Workers Who Know Better and to elevate the interests of their newborn baby above their own. Their use of their breasts for feeding is taken as a sign that they have bought into the current trend for child-centred parenting (4).
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Lord, what fools these mortals be!
- A Midsummer Night’s Dream, Act III, Scene ii
Voltaire said: "Those who can make you believe absurdities can make you commit atrocities."
H.L.Mencken wrote:"The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary.â€
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former. Albert Einstein